Tasked to reimagine FOX ONE’s identity through a bold, future-facing design system built on the innovative concept of “A Window into the FOX Universe.”
A dynamic logo architecture and proprietary “Window” device that adapts seamlessly across static, digital, and motion environments, paired with a striking black-and-white foundation energized by vibrant accent colors. A custom typographic system and motion principles infused the brand with clarity, rhythm, and intent, while scalable grids and templates enabled storytelling at every touchpoint—from app icons to billboards.
The result is a creative platform that unifies FOX’s vast portfolio into a single, cohesive streaming destination with a modern, iconic presence
Looking to expand their reach, BBC launched We’re Out There, Becuse the world is to reach a broader horizon of audiences. The message aims to speaks to the BBC’s global coverage, and insteresting (maybe even provocative) range of content. Strategically, we found that young people follow the news, but without much joy. Our purpose was to shine light on how the world inspires BBC through beautiful and inspiring storytelling.
The iconic squares of the BBC logo are used as a window, or portal, into the world where our audience can decide what they want to see. The world is full of wonderful, powerful, thrilling, scary, epic, beautiful, amazing things. The BBC is a portal to them all. Paired alongside provoking copy, veiwers are cued to get curious about the news. Flipping a typical one-way interaction into a user experience.
Samsung partnered with Depop to celebrate
World Environment day. Chosen sellers and creators could face off to up-cycle their thrifted pieces. Fans tuned in and were given the opportunity to vote on Twitter for who they liked best. Samsung promoted their certified refurbished devices, and encouraged the audience to participate in their device recycling program.
The visual language targets GenZ and their love
for Y2K. Cyber-inspired artwork, maximalist imagery, and a color palette rooted in Samsung’s brand, the design language positions Samsung
as a brand that tracks with today’s culture.
Not just with a visual treatment, but also
with a sustainable agenda.
One in three Americans have a criminal record,
and long after having served their sentences,
they are still restricted from access to basic life necessities like housing, education or a job. R/GA partnered with formerly incarcerated activist Zaki Smith and Clean Slate Act to unite voters with a powerful message.
Through this mural and campaign, we redefined what prison tally marks mean: What was once a symbol of days spent in prison now only illustrates how much more punishing life can be after prison. The tangible result? 12 states approved the Clean Slate Act, expunging criminal records, to give formerly incarcerated individuals a second, and better chance.
At The Big Combo, the film noir genre was transformed into a physical celebration of a venerable American aesthetic. The pages embrace the key elements for
this cinematic mainstay: grainy textures, sordid environments, dim lighting and artful manipulation of shadows. These motifs further speak to the duality of our femme-fatale and gumshoe characters, enhancing their tragic backstories with duotone images and harsh lighting — all coming together in a tribute to filmic posters of yesteryear, albeit with a contemporary graphic treatment.
Som is a therapeutic studio that offers both somatic therapy's physical and mental benefits. The concept behind this identity is a simple. The “O” in Som becomes a flexible graphic device, representing the evolving journey of both oneself and Som.
Three circles are used as a visual representation of the brand’s three pillars of growth; surrender, discipline, and flow. Although individual elements, they work in cohesion to achieve a greater, more complete status — akin to the human condition. This is the basis of the Som identity — an ethos balanced through the identity of thin line work juxtaposed by bold color blocks and softened photography.
The Samsung Watch4 offers an infinite amount of
ways to reflect ones’ personal aesthetic. The campaign is anchored in social fluency (understanding what catches the eye in crowded social platforms).
We use creators as relatable figures for our audience, leveraging their personas to cycle through a myriad
of dynamic possibilities for faces, interactive features and bands.
Kaleidoscopic graphics, fashion related textures and quickly paced transitions are used to reinforce the ways a user can make Watch4 custom to, and reflective of their personal style. The backgrounds are designed to include a physical feature (a face, a wrist) to speak to their individual presence in art, fashion and music.